Thesis Type: Postgraduate
Institution Of The Thesis: Gazi University, Eğitim Bilimleri Enstitüsü, DRAMA VE EĞİTİMİ ANA BİLİM DALI, Turkey
Approval Date: 2019
Thesis Language: Turkish
Student: HANİFE ÇOBAN
Supervisor: Esra Ömeroğlu
Abstract:
The aim of this study is to specify the effect of drama-based marketing education on
teamwork skills of 11th-grade students of vocational and technical high schools The research
was conducted through experimental design with pre-test and post-test control group. The
study group was determined with homogeneous sampling from purposeful sampling
methods. The study group of research consisted of 39 students, attending the Vocational-
Technical High School of the Municipality of Ankara-Sincan in two different
neighbourhoods in 2018-2019 academic years. While 21 students took part in experimental
group, 18 students took part in control group. The data were collected through ‘General
Information Form’ and ‘Teamwork Susceptibility Scale’(TWSS) during the the research
process. Within the scope of the research, ‘Drama-Based Marketing Education Teamwork
Program’ was prepared.TWSS was applied as pre-test to the experimental group and the
control group, after that ‘Drama-Based Marketing Education Teamwork Program’ was
applied to the experimental group two times a week for eight weeks. At the end of the eightix
week training program, TWSS was applied as post-test to the experimental and the control
group again. Four weeks after applying the post test, TWSS was applied to the experimental
group by the trainer to determine whether the training is permanent or not. As a result of the
analysis of data obtained from ‘General Information Form’ and TWSS, it was determined
by using t-test whether there was a difference between experimental group students who
participated in the ‘Drama-Based Marketing Education Teamwork Program’, and control
group students who did not participate this training. Furthermore, by using the t-test, it was
also determined whether there was a difference between the experimental groups’ and the
control groups’ pre-test and post-test scores and whether there was a difference between the
post-test scores and permanency test scores of experimental group students. As a result of
the findings, it has been determined that ‘Drama-Based Marketing Education Teamwork
Program’ has positive and permanent impact on the development of teamwork skills.
Keywords:Drama, Drama in Education, Teamwork Skills, Marketing, Secondary Education