Research Information System
Thesis Type: Postgraduate
Institution Of The Thesis: Gazi Üniversitesi, Eğitim Bilimleri Enstitüsü, Turkey
Approval Date: 2014
Student: AYŞE İSPİR
Supervisor: MUSA YILDIZ
Abstract:The aim of this research is to analyze advertising texts in Arabic Printed Media in terms of linguistic and some aspects, which are peculiar to advertising discourse and to give various suggestions for usage of advertisements in Arabic Language Teaching In addition to qualitative research, survey research model is used in this study. The universe of the research consists of advertising texts published in Arabic newspapers and magazines, which are parts of printed media whereas sampling consists of ninety two advertising texts, which were taken from Arabic newspapers and magazines published in last three years, with different themes such as cleaning, cosmetics, automobiles, children and childcare and clothing etc. The study gives informations about linguistic features of the advertisements in Arabic printed media by examining these texts which are selected by means of intended sampling. In the first part of the study, there is a piece of information about advertising as a concept belonging to communication domain, advertising components, kinds of advertising, functions of advertising, mediums of advertising and other related areas. In the second part of the study, advertising texts selected from different newspapers and magazines, which were published in different Arabic countries, are examined linguistically. In the final part of the study, some information about why advertising texts should be used in Arabic Language Teaching is told. Then, eighteen activities are presented with the aim of the usage of advertising texts in Arabic language teaching of five skills, (Listening, reading, speaking, verbal expression and written expression) included in European Language Portfolio. As a result of the analysis carried out throughout research process, it attracts attention that Arabic advertising language, which is produced strategically with the aims of persuasion and consumption, is not only enhanced with rhetorical figures in addition to usage of higher order linguistic usages, but also close to poetry language in contrast with ordinary text. It is obvious that advertisements will make Arabic language learning more enjoyable, productive and long-lasting, particularly in language classes, by easily attracting students' attention with these extraordinary features. Accordingly, useful eighteen activities are presented to Arabic language teachers in the final part of the study. They give teachers opinions about how they can use advertising in language teaching.