Factors affecting personnel performance in retail marketing: An application of Structural Equation Modeling
SOCIAL BEHAVIOR AND PERSONALITY, cilt.36, sa.3, ss.327-335, 2008 (SSCI, Scopus)
- Yayın Türü: Makale / Tam Makale
- Cilt numarası: 36 Sayı: 3
- Basım Tarihi: 2008
- Doi Numarası: 10.2224/sbp.2008.36.3.327
- Dergi Adı: SOCIAL BEHAVIOR AND PERSONALITY
- Derginin Tarandığı İndeksler: Social Sciences Citation Index (SSCI), Scopus
- Sayfa Sayıları: ss.327-335
- Gazi Üniversitesi Adresli: Evet
Özet
Using the available literature a model of personnel factors affecting the performance of a retail marketing chain was developed. This was tested by using Structural Equation Modeling (SEM). The data were collected by means of a questionnaire completed by employees and their superiors in a retail market chain in Ankara, Turkey. The results suggest that this model provides a framework for the future evaluation of retail sector performance factors and performance.