Akademik Veri Yönetim Sistemi
INTERNATIONAL JOURNAL OF DESIGN MANAGEMENT AND PROFESSIONAL PRACTICE, cilt.15, sa.2, ss.1-15, 2021 (Scopus)
Abstract: E-business offers designers opportunities to collect consumers’ opinions and context of use experience gained
from different products. As reviews possess critical and relevant information, the study presents a robust framework to
enrich the product design process by transforming consumer-driven data into actionable knowledge different from onetime,
labor-intensive, and time-consuming conventional approaches. To evaluate the framework’s effectiveness, a
combination of detailed sentiment and various statistical analyses is conducted to discover customer needs and
preferences on a product category by identifying key product attributes and their importance levels. This paper
proposes a semi-automated solution for designers to understand their products and competitors’ products and predict
the future trend of product preference by analyzing a large volume of online data.