Izmir's Expo area in Inciralti has been the subject of a long and complicated planning process, the problems of which have not yet been resolved. Since the 1980s, municipal governments and local residents have made various proposals for its development. While the city had bid for the area to be the site of the World Expo 2020, and it continues to be the subject of marketing initiatives, the central government and investors intend to build large-scale projects that contradict the vision of the municipality. Some stakeholders advocate developing the land, while others argue against development. The area of Balcova-Inciralti is a place of interest in the city and must be planned to incorporate the needs of all its inhabitants. It is not logical to protect this large area in its current form. This paper focuses on the transformation of the area, with local features being taken into consideration from a sustainable approach to urban planning.