THE DESIGN JOURNAL, cilt.27, sa.1, ss.1-22, 2024 (AHCI)
This paper explores how specific products transcend their
utilitarian purposes, evoking profound consumer fascination.
These objects, characterized by an elusive quality surpassing
practicality, acquire deeper meaning and allure. At
the core is the concept of the sacred, intertwining the
ordinary with the extraordinary, resonating profoundly on a
personal level. Despite historical religious associations, the
sacred in design extends beyond religion, inviting exploration
of inherent sanctity in everyday products. It unravels
the complex interplay between the sacred and the profane
in design, examining how ordinary products gain heightened
significance and become secularly revered by consumers.
By assessing dimensions contributing to design
object sacredness, particularly in fostering product loyalty,
it seeks to delineate criteria defining sacred properties
using precise user comments and product examples.
Ultimately, this exploration of the secular sacred aims to
inspire designers to delve into objects’ profound potential,
fostering a comprehensive understanding surpassing traditional
religious associations in design.