The consumers' social media use in choosing physicians and hospitals: the case study of the province of Izmir

Tengilimoglu D., Sarp N., Yar C. E. , BEKTAŞ M., Hidir M. N. , Korkmaz E.

INTERNATIONAL JOURNAL OF HEALTH PLANNING AND MANAGEMENT, vol.32, no.1, pp.19-35, 2017 (Journal Indexed in SSCI) identifier identifier identifier

  • Publication Type: Article / Article
  • Volume: 32 Issue: 1
  • Publication Date: 2017
  • Doi Number: 10.1002/hpm.2296
  • Page Numbers: pp.19-35
  • Keywords: social media, consumer behavior in healthcare services, social media platforms, choosing hospital, choosing physician, WORD-OF-MOUTH, PROMOTION, SERVICES


Manifested as a reflection of the Internet technology progress, web 2.0 has transformed communication among people to different dimensions while increasing the social use of Internet. Thus, the concept of social media has entered our lives. Blogs, forums, Facebook, Twitter and YouTube applications are but few of the social media platforms with active users exceeding millions. As in many other subjects, these and others are also environments where people share information and their positive or negative experiential views with respect to healthcare issues and services. Hence, the social media communication and exchange of information are deemed influential on the process of receiving health services. In the present study that aims to determine social media use of individuals in their choice of physicians, dentists and hospitals, a survey, as a data collection instrument, has been carried out to 947 residents of the province of Izmir. Individuals participating in the study have stated that they have used social media in choosing a physician (41.9% of the participants), dentist (34.1% of the participants) and hospitals (41.7% of the participants). The study has revealed that individuals are affected by social media in their healthcare choices. Copyright (C) 2015 John Wiley & Sons, Ltd.