Akademik Veri Yönetim Sistemi
Journal of Computational Design, cilt.7, sa.1, ss.1-28, 2026 (Hakemli Dergi)
The aim of this paper is to discuss that media is not only changing the way architecture is represented, but also the way it is produced, reproduced and consumed. It is the originality of the paper to discuss Instagram and Archigram to focus on the changing relationship between media and architecture. With advances in information and communication technology, media is now expanding into digital media and social media. Computer technology supports media to be re-generated in a new environment. Media is accordingly re-generating architecture. The constant flow of images, particularly on social media platforms, such as Instagram, leads to architecture being seen and understood as an image production. The paper argues that Instagram (non-printed) and Archigram (printed) refer to architecture without architecture. They provide a specific medium for architecture to construct not buildings, but images of buildings. Instagram is not an alternative to Archigram, but both allow images to dominate text and objects in architecture. Although media is changing radically, architecture still represents and reproduces itself through media. It is therefore crucial to understand the dynamics and realities of media to understand the reality of architecture.