Consumer perceptions and functional evaluations of cash desk types in the clothing retail context
INTERNATIONAL JOURNAL OF RETAIL & DISTRIBUTION MANAGEMENT, cilt.42, sa.6, ss.542-553, 2014 (ESCI, Scopus)
- Yayın Türü: Makale / Tam Makale
- Cilt numarası: 42 Sayı: 6
- Basım Tarihi: 2014
- Doi Numarası: 10.1108/ijrdm-03-2013-0056
- Dergi Adı: INTERNATIONAL JOURNAL OF RETAIL & DISTRIBUTION MANAGEMENT
- Derginin Tarandığı İndeksler: Emerging Sources Citation Index (ESCI), Scopus
- Sayfa Sayıları: ss.542-553
- Anahtar Kelimeler: Perception, Cash desks, Clothing retail, Digital picture, Shopping attitude
- Gazi Üniversitesi Adresli: Evet
Özet
Purpose - The purpose of this paper is to focus on assessing consumer perceptions and functional evaluations of store cash desks (Flat, L- and U-shaped) in the clothing retail context.