Sanat ve Tasarım Dergisi, sa.19, ss.233-251, 2017 (Hakemli Dergi)
Appealing the senses of users by visual and auditory stimuli is a factor that increases the impact
of a product. Users intend to perceive the sensory qualities of a product as a whole; however each
sense’s interaction with the product and the role on the experience should be questioned. Within
the framework of the study, first year elementary school students were presented only the sounds
of certain toys and the students were asked to indicate the connotation of the presented sounds in
the first stage. In the second stage the students were presented only the image of the toys and were
asked to interpret each toy visually. In the last stage, the students were asked to match the sound
and image of the toys. The study aims to understand how certain sounds affect sound experience
and to question sound’s compliance with the image of a product.