Factors affecting personnel performance in retail marketing: An application of Structural Equation Modeling

Yener H., KURT M.

SOCIAL BEHAVIOR AND PERSONALITY, vol.36, no.3, pp.327-335, 2008 (SSCI) identifier identifier

  • Publication Type: Article / Article
  • Volume: 36 Issue: 3
  • Publication Date: 2008
  • Doi Number: 10.2224/sbp.2008.36.3.327
  • Journal Name: SOCIAL BEHAVIOR AND PERSONALITY
  • Journal Indexes: Social Sciences Citation Index (SSCI), Scopus
  • Page Numbers: pp.327-335
  • Gazi University Affiliated: Yes

Abstract

Using the available literature a model of personnel factors affecting the performance of a retail marketing chain was developed. This was tested by using Structural Equation Modeling (SEM). The data were collected by means of a questionnaire completed by employees and their superiors in a retail market chain in Ankara, Turkey. The results suggest that this model provides a framework for the future evaluation of retail sector performance factors and performance.