According to the principles and standards of forest certification system, the enterprise implementation of forest certification is composed of four aspects, the execution of laws and regulations, the establishment and implementation of sustainable management planning, the environmental protection to maintenance of social public interests, and the relationship model is built among forest certification, enterprise reputation and enterprise value. Forest certification plays an important role in the global legal and sustainable logging timber trade. There is no unified conclusion on the impact of forest certification system on enterprise value. This paper aimed to evaluate the impact of forest certification on enterprise value, in order to provide a scientific basis for the improvement of forest certification system. The questionnaire designed in this research is targeted at forestry enterprises that forest certification implements. The structural equation tools SPSS13 and AMOS17.0 were applied to organize and analyze the survey data and conduct empirical tests. The results show that the establishment and implementation of sustainable management plans and the maintenance of social and public interests directly facilitate corporate value improvement, while corporate reputation enhancement and stakeholder recognition indirectly facilitate corporate value improvement. Meanwhile the execution of laws and regulations and environmental protection cannot directly drive enterprise value, but can indirectly drive enterprise value through the enterprise reputation promotion and stakeholders' recognition, furthermore, enterprise reputation and stakeholders' recognition significantly drive enterprise value, while enterprise reputation also promotes stakeholder recognition.