This study explores and analyzes recent design-driven innovation (DDI) practices in the furniture industries in Turkey and Sweden.2 The study was conducted in three phases: an in-depth literature review; the identification and selection of furniture companies; and analysis of the selected companies based on the strategic, operational, market-entry and organizational dimensions. We used case-study methods and conducted semi-structured interviews with designers and design managers of leading furniture companies from Turkey (Nurus, Ersa, Burotime, and Tuna Ofis) and Sweden (Offecct and Skandiform). Through cross-case analysis of national outcomes, we propose additional drivers to DDI theory, such as product segmentation, activity research, culture research and concept/designer research. The results of this study are crucial for all parties involved, as they suggest ways to achieve incremental and radical design-driven innovations.
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