The moderating role of nationality on destination experience

DEDEOĞLU B. B., Dedeoglu S. B., Kucukergin K. G.

JOURNAL OF QUALITY ASSURANCE IN HOSPITALITY & TOURISM, vol.19, no.2, pp.217-242, 2018 (SCI-Expanded) identifier identifier

  • Publication Type: Article / Article
  • Volume: 19 Issue: 2
  • Publication Date: 2018
  • Doi Number: 10.1080/1528008x.2017.1363010
  • Journal Name: JOURNAL OF QUALITY ASSURANCE IN HOSPITALITY & TOURISM
  • Journal Indexes: Science Citation Index Expanded (SCI-EXPANDED), Scopus
  • Page Numbers: pp.217-242
  • Keywords: Destination service quality, destination affective image, revisiting intention, cultural values, OF-FIT INDEXES, SERVICE QUALITY, BEHAVIORAL INTENTIONS, CUSTOMER SATISFACTION, TOURIST DESTINATIONS, PERCEIVED QUALITY, STRUCTURAL MODEL, IMAGE, LOYALTY, TRAVEL
  • Gazi University Affiliated: Yes

Abstract

Differences in tourists' cultural values are significant factors in their product and service choices, yet they have generally been neglected in the literature. Therefore, this study examined how tourists' nationalities influence their perceptions of service quality, affective image perceptions, and revisiting intentions. Activities were found to be more determinant on a destination's affective image for Russian tourists, whereas accommodation, hospitality, and language communication services had a larger effect on German tourists.