The moderating role of nationality on destination experience


DEDEOĞLU B. B. , Dedeoglu S. B. , Kucukergin K. G.

JOURNAL OF QUALITY ASSURANCE IN HOSPITALITY & TOURISM, vol.19, no.2, pp.217-242, 2018 (Journal Indexed in SCI) identifier identifier

  • Publication Type: Article / Article
  • Volume: 19 Issue: 2
  • Publication Date: 2018
  • Doi Number: 10.1080/1528008x.2017.1363010
  • Title of Journal : JOURNAL OF QUALITY ASSURANCE IN HOSPITALITY & TOURISM
  • Page Numbers: pp.217-242

Abstract

Differences in tourists' cultural values are significant factors in their product and service choices, yet they have generally been neglected in the literature. Therefore, this study examined how tourists' nationalities influence their perceptions of service quality, affective image perceptions, and revisiting intentions. Activities were found to be more determinant on a destination's affective image for Russian tourists, whereas accommodation, hospitality, and language communication services had a larger effect on German tourists.