DISCOURSES AT TURKISH FASHION GAME SHOWS THAT LEAD TO CONSUMPTION: THE CASE STUDY OF "ISTE BENIM STILIM" ("THAT'S MY STYLE")


Toparslan B. K.

3rd International Conference on Social Sciences and Humanities (SOCIOINT), İstanbul, Turkey, 23 - 25 May 2016, pp.143-150 identifier

  • Publication Type: Conference Paper / Full Text
  • Volume:
  • City: İstanbul
  • Country: Turkey
  • Page Numbers: pp.143-150

Abstract

This study deals with the juries' affirmative comments for consumerism phenomenon at "Iste Benim Stilim-All Star" ("That's My Style- All Star") game show featured on TV 8 channel between the dates 30th August 25th December 2015, via critical discourse analysis method. The main objective of the research is to find out the featured discourse for consumerism habits at fashion game shows which are the products of the entertainment culture. Besides, determining the discourse legitimizing the excesses of consumption, consumer relations in the context of fashion phenomenon and the presentation of the consumer role model can also be seen as the other objectives. The study sets an important example to demonstrate the fashion professionals' contribution and encouragement for consumerism discursively.