A new species of the genusVerbascum(sect.Bothrospermae) is described and illustrated from Turkey. This species has been collected from Orhaneli region (Bursa Province) in West Anatolia.Verbascum ekicii sp. nov. is morphologically similar toV. latisepalumandV. alyssifoliumfrom which it differs mainly in basal leaves, corolla, filaments and capsule features. In this study, comprehensive descriptions, ecology, conservation status, a distribution map, detailed illustrations, photographs of habitus, pollen morphology and comparison of the new species and the closely related species are given.