Consumers' evaluations of fitting rooms in retail clothing stores

AYALP N., YILDIRIM K., Bozdayi M., Cagatay K.

INTERNATIONAL JOURNAL OF RETAIL & DISTRIBUTION MANAGEMENT, cilt.44, sa.5, ss.524-539, 2016 (SSCI) identifier identifier

  • Yayın Türü: Makale / Tam Makale
  • Cilt numarası: 44 Sayı: 5
  • Basım Tarihi: 2016
  • Doi Numarası: 10.1108/ijrdm-06-2015-0085
  • Dergi Adı: INTERNATIONAL JOURNAL OF RETAIL & DISTRIBUTION MANAGEMENT
  • Derginin Tarandığı İndeksler: Social Sciences Citation Index (SSCI), Scopus
  • Sayfa Sayıları: ss.524-539
  • Anahtar Kelimeler: Privacy, Customers, Clothing stores, Fitting room, Shopping environment, LIVING ROOMS, RESPONSES, PRIVACY, DESIGN, COLOR, MOOD
  • Gazi Üniversitesi Adresli: Evet

Özet

Purpose - The purpose of this paper is to ascertain the effect of age, gender and educational level on customer evaluations of the design characteristics of fitting rooms/dressing rooms, such as size, levels of illumination, number of hangers, materials and opening types of doors in retail clothing stores. In the light of these results, the study aims to increase the satisfaction of the customers in retail stores.