Machine to machine (M2M) is a smart ecosystem that enables devices to communicate by exchanging data through specific protocols autonomously with limited human interaction (or no human interaction) between each other. Use cases, business models, varieties of devices and protocols of M2M systems getting proliferating. Being able to accommodate this large spectrum of possibilities requires a standardized M2M platform design based on abstraction, modularity, and scalability. In this study, a web-based scalable M2M platform was developed which is compatible with European Telecommunications Standards Institute (ETSI) and oneM2M standards. The web-based M2M service platform has with a sensitive design adopting Web 3.0 standards and Service Oriented Architecture (SOA) approaches. The access to M2M services and data was provided using Representational State Transfer, RestFul Web Services (REST) through a service layer. The data acquired from M2M devices were stored in a non-relational database. The security of M2M platform was achieved through token based ID check. Fast, scalable, cost-efficient, secure, standardized, general purpose an M2M service platform was created.