An Instructional Framework Exploiting Consumers’ Opinions and Context of Use Experience by Using Online Product Reviews

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Güneş S., Coşkun M.

INTERNATIONAL JOURNAL OF DESIGN MANAGEMENT AND PROFESSIONAL PRACTICE, cilt.15, sa.2, ss.1-15, 2021 (Scopus)

• Yayın Türü: Makale / Tam Makale
• Cilt numarası: 15 Sayı: 2
• Basım Tarihi: 2021
• Doi Numarası: 10.18848/2325-162x/cgp/v15i02/47-61
• Dergi Adı: INTERNATIONAL JOURNAL OF DESIGN MANAGEMENT AND PROFESSIONAL PRACTICE
• Derginin Tarandığı İndeksler: Scopus, Art Source
• Sayfa Sayıları: ss.1-15
• Gazi Üniversitesi Adresli: Evet

Özet

Abstract: E-business offers designers opportunities to collect consumers’ opinions and context of use experience gained

from different products. As reviews possess critical and relevant information, the study presents a robust framework to

enrich the product design process by transforming consumer-driven data into actionable knowledge different from onetime,

labor-intensive, and time-consuming conventional approaches. To evaluate the framework’s effectiveness, a

combination of detailed sentiment and various statistical analyses is conducted to discover customer needs and

preferences on a product category by identifying key product attributes and their importance levels. This paper

proposes a semi-automated solution for designers to understand their products and competitors’ products and predict

the future trend of product preference by analyzing a large volume of online data.