SAĞLIKLI ÜRÜN TERCİHİNDE AMBALAJ TASARIMLARININ SATINALMA DAVRANIŞLARINA ETKİSİNİN İNCELENMESİ - ANALYSIS OF THE IMPACT OF PACKAGING DESIGNS ON PURCHASING BEHAVIORS IN PREFERENCE OF HEALTHY PRODUCTS


KURU A. , BAHATTİN CEYLAN H.

İdil Sanat ve Dil Dergisi, vol.8, no.64, pp.1741-1756, 2019 (Refereed Journals of Other Institutions)

  • Publication Type: Article / Article
  • Volume: 8 Issue: 64
  • Publication Date: 2019
  • Title of Journal : İdil Sanat ve Dil Dergisi
  • Page Numbers: pp.1741-1756