SAĞLIKLI ÜRÜN TERCİHİNDE AMBALAJ TASARIMLARININ SATINALMA DAVRANIŞLARINA ETKİSİNİN İNCELENMESİ - ANALYSIS OF THE IMPACT OF PACKAGING DESIGNS ON PURCHASING BEHAVIORS IN PREFERENCE OF HEALTHY PRODUCTS


KURU A., BAHATTİN CEYLAN H.

İdil Sanat ve Dil Dergisi, vol.8, no.64, pp.1741-1756, 2019 (Peer-Reviewed Journal)

  • Publication Type: Article / Article
  • Volume: 8 Issue: 64
  • Publication Date: 2019
  • Journal Name: İdil Sanat ve Dil Dergisi
  • Journal Indexes: Other Indexes
  • Page Numbers: pp.1741-1756