University Logos from Urban Images of Academic World to Mythological Icons

Cakir E.

MILLI FOLKLOR, no.97, pp.53-69, 2013 (Journal Indexed in AHCI) identifier identifier

  • Publication Type: Article / Article
  • Volume: Issue: 97
  • Publication Date: 2013
  • Title of Journal : MILLI FOLKLOR
  • Page Numbers: pp.53-69


In today's business world logos, especially in the context of creating a sense of identity are seen as powerful instruments. Logos and emblems, encountered in almost every moment of our daily lives, serves mostly as a tool to track down the mythical belief past to the present. This mythical thought, is also preferable to design logos and emblems of universities. In this study, 172 state and private universities' logos and emblems are discussed in terms of their mythical meaning. Logos and emblems, identified as being followed Greek, Hittite-Eti, the Arab-Persian and Turkish mythology, include the cult of the ancestors, the mythology of the Hittites-meat, double-headed eagle, tree of life, owl, snake as a symbol of medicine myth, bee, ant, olive branch, the cult of a mountain, star, the sun, tulip and icons are also included mythological origin. The purpose of the study is to emphasis the designers' choice of the design of the logo and emblem, the adoption of which highlights of mythic images, the externalize of which logos and emblems and to show the way at these points rather than to lay out the origins of racial Logos mythical belief. In the study, instead of listing one by one university logos and their expansion, logos are transformed into the mythical image of the icon has been classified and discussed by giving examples.