ERPA International Congresses on Education, Mersin, Türkiye, 24 - 26 Eylül 2025, ss.64, (Özet Bildiri)
This study aims to compare the presentation of recreational sports services on university websites in terms of informativeness and ease of access. Five universities from Türkiye and five from the USA were selected based on international rankings and examined through content analysis. The information presented on their websites was categorized into five thematic areas: facility offerings, activity programs, health and safety practices for users, membership policies, and digital communication tools. The findings indicate that both countries offer basic sports facilities; however, US universities more frequently provide indoor swimming pools, multi-purpose sports courts, climbing walls, and group classes such as CrossFit. In contrast, Turkish universities tend to offer outdoor pools, basic fitness centers, and a more limited variety of group activities. Based on these findings, it is recommended that universities enhance their digital promotion and information strategies for recreational services.