A Comparison of the Clothing Buying Behaviors of Kyrgyz and Turkish Young People


Civitci S.

BILIG, ss.97-122, 2011 (SSCI İndekslerine Giren Dergi) identifier identifier

  • Cilt numarası: Konu: 59
  • Basım Tarihi: 2011
  • Dergi Adı: BILIG
  • Sayfa Sayıları: ss.97-122

Özet

Research on the subject of clothing behaviors has put forward that consumers have different behaviors, values and expectations in relation to clothing. This study has been planned and carried out to determine the clothing buying behaviors, clothing preferences, opinions and perspectives towards fashion and brandnames of Kyrgyz and Turkish young people. The sample of the study was made up of a total of 318 randomly chosen college students receiving education at various universities in Ankara. 127 of these were Kyrgyz, and 191 were Turkish nationals. The data used in this study were collected via a data acquisition device made up of three parts developed by the author. The interrelationship between the buying behaviors and the opinions on fashion and brandnames of the young people of both countries were evaluated. As a result, it was found that, despite social and cultural differences, both groups showed similar behaviors about clothing in general and gave importance to the quality of the product.