The Role of Tourists & Value Perceptions in Behavioral Intentions: The Moderating Effect of Gender


Dedeoglu B. B. , Balikcioglu S., Kucukergin K. G.

JOURNAL OF TRAVEL & TOURISM MARKETING, cilt.33, sa.4, ss.513-534, 2016 (SSCI İndekslerine Giren Dergi) identifier identifier

  • Yayın Türü: Makale / Tam Makale
  • Cilt numarası: 33 Konu: 4
  • Basım Tarihi: 2016
  • Doi Numarası: 10.1080/10548408.2015.1064062
  • Dergi Adı: JOURNAL OF TRAVEL & TOURISM MARKETING
  • Sayfa Sayıları: ss.513-534

Özet

In this study, the effect of tourists & perception of value on behavioral intentions, as well as the moderating effect of gender on the relationship between value perceptions and behavioral intentions was examined. A multidimensional value structure was used to investigate not only the functional components of value perceptions but also the hedonic value components, such as social value and emotional value. According to the findings, the most effective value dimension of revisit intentions of tourists is emotional value, whereas the most effective dimension of their recommendation intentions is social value. Moreover, it was found that the effect of behavioral price value perceptions on revisit intention was more of a determinant for males, whereas the effect of quality value perceptions on revisit intention was more of a determinant for females.