The effect of age, gender and education level on customer evaluations of retail furniture store atmospheric attributes
INTERNATIONAL JOURNAL OF RETAIL & DISTRIBUTION MANAGEMENT, vol.43, no.8, pp.712-727, 2015 (ESCI, Scopus)
- Publication Type: Article / Article
- Volume: 43 Issue: 8
- Publication Date: 2015
- Doi Number: 10.1108/ijrdm-01-2013-0034
- Journal Name: INTERNATIONAL JOURNAL OF RETAIL & DISTRIBUTION MANAGEMENT
- Journal Indexes: Emerging Sources Citation Index (ESCI), Scopus
- Page Numbers: pp.712-727
- Keywords: Customer characteristics, Store atmosphere, Salesperson behaviour, Store image
- Gazi University Affiliated: Yes
Abstract
Purpose - The purpose of this paper is to ascertain the effect of age, gender and education level on customer evaluations of store atmospheric attributes (colour, lighting type, musical genre/tempo/volume, circulation area, lighting, climatic conditions, ambient scent and cleanliness) in the context of retail furniture stores.