The effect of age, gender and education level on customer evaluations of retail furniture store atmospheric attributes


YILDIRIM K., Cagatay K., Hidayetoglu M.

INTERNATIONAL JOURNAL OF RETAIL & DISTRIBUTION MANAGEMENT, vol.43, no.8, pp.712-727, 2015 (ESCI) identifier identifier

Abstract

Purpose - The purpose of this paper is to ascertain the effect of age, gender and education level on customer evaluations of store atmospheric attributes (colour, lighting type, musical genre/tempo/volume, circulation area, lighting, climatic conditions, ambient scent and cleanliness) in the context of retail furniture stores.