The effect of age, gender and education level on customer evaluations of retail furniture store atmospheric attributes

YILDIRIM K., Cagatay K., Hidayetoglu M.

INTERNATIONAL JOURNAL OF RETAIL & DISTRIBUTION MANAGEMENT, cilt.43, sa.8, ss.712-727, 2015 (ESCI) identifier identifier

  • Yayın Türü: Makale / Tam Makale
  • Cilt numarası: 43 Sayı: 8
  • Basım Tarihi: 2015
  • Doi Numarası: 10.1108/ijrdm-01-2013-0034
  • Dergi Adı: INTERNATIONAL JOURNAL OF RETAIL & DISTRIBUTION MANAGEMENT
  • Derginin Tarandığı İndeksler: Emerging Sources Citation Index (ESCI), Scopus
  • Sayfa Sayıları: ss.712-727
  • Anahtar Kelimeler: Customer characteristics, Store atmosphere, Salesperson behaviour, Store image
  • Gazi Üniversitesi Adresli: Evet

Özet

Purpose - The purpose of this paper is to ascertain the effect of age, gender and education level on customer evaluations of store atmospheric attributes (colour, lighting type, musical genre/tempo/volume, circulation area, lighting, climatic conditions, ambient scent and cleanliness) in the context of retail furniture stores.