Akademik Veri Yönetim Sistemi
12th International NCM Conference: New Challenges in Industrial Engineering and Operations Management, Ankara, Türkiye, 11 - 12 Eylül 2018, ss.108
Airline revenue management (RM) focuses on the optimization of booking
process to accept a reservation with the right conditions at the right time for
the right fare for a future flight. Historically, academics have developed
overbooking, single-leg seat inventory and origin-destination control,
dynamic pricing, and forecasting models with a target to maximize airline
revenues. Airlines have applied reservation limits to their seat inventories
and tried to determine the number of seats for each fare class to increase
their revenue gains. However, limitations on technology (e.g., distribution
systems and access to passenger information) prevented airlines to generate
customized offers to customers. Recent advances on technology, such as
increasing usage of direct channels (i.e., internet) and International Air
Transport Association’s New Distribution Capability, will soon provide
consumers to encounter specialized offers in the booking process.
Therefore, the aim of this study is to provide a survey for personalization in
airline RM. In operations research, personalization in airline RM has been
studied since 2009 by applying dynamic pricing models in general, and it is
relatively a new area of research. For this reason, this study will cover a
brief introduction to airline RM, and a systematic review of existing
research will be conducted for the personalization in airline RM in
operations research. It will also suggest a number of possible directions for
future research.