Akademik Veri Yönetim Sistemi
19th FIEPS European Congress, Antalya, Türkiye, 24 - 27 Nisan 2025, ss.131, (Özet Bildiri)
This study aims to examine the recruitment criteria of health and fitness centers using the Analytic Hierarchy Process (AHP), a multi-criteria decision-making technique. The research was conducted using a quantitative descriptive design, and criterion-based purposive sampling was employed to determine the study group. The participants consisted of eight senior-level managers with a minimum of 10 years of experience in the health and fitness industry. The data collection tool was developed based on the codes and themes from Eraslan (2022), and data were gathered through semi-structured interviews. The collected data were analyzed using the AHP method. According to the findings, in terms of professional competencies, knowledge transfer skills and domain expertise were identified as the most significant criteria, while professional certification was considered the least important. Regarding personal skills, communication and openness to development ranked highest, whereas being energetic and self-confidence had lower importance. Additionally, the most valued service expected from exercise specialists was the ability to design post-injury strength training programs. In conclusion, recruitment practices in health and fitness centers prioritize individuals who possess not only formal qualifications but also strong communication skills, a desire to improve, and applicable field knowledge.