Sosyoekonomi, cilt.34, sa.68, ss.407-423, 2026 (ESCI, Scopus, TRDizin)
This study aims to present empirical evidence supporting the validity of new definitions of risk attitudes that may find a place in financial markets. A new method, partly based on the consumption capital asset pricing model, is developed to determine risk behaviour in financial markets. Additionally, the method specifies risk behaviours for unequal wealth values that differ in some respects from those of the standard method. Moreover, the method offers a solution to the equity premium puzzle. The results suggest that the new definitions accurately specify the risk behaviours and can be used in investment strategies.