Akademik Veri Yönetim Sistemi
New Design Ideas, cilt.7, sa.3, ss.557-576, 2023 (Scopus)
In the current stage of neoliberal capitalism, a mutually beneficial relationship exists between the user and the design within the societal image universe. This has created issues for users, such as perpetuating the tension between desire and satisfaction, leading to an insatiable desire and sustained engagement with the product. In Lacanian psychoanalysis, desire is an essential aspect of human existence linked to lack. In contemporary society, the design focuses on constructing the subject's desire for things, often through cultural content, to evaluate their needs and desires and how they can achieve them outside the framework of Lacanian psychoanalysis. However, shaping a product based on the desire of the Other and presenting it as the user's own contradicts the design's stated goal of prioritizing the user. This raises concerns about the user's role in the design process and how designers can accurately understand and meet their desires and needs. This research investigates the user's role in the design process, the time designers can understand and fulfill their needs and desires, and the applicability of critical concepts in Žižekian terminology to critique design products.