Akademik Veri Yönetim Sistemi
JOURNAL OF FOOD PRODUCTS MARKETING, cilt.24, sa.3, ss.280-296, 2018 (ESCI)
This study was conducted to reveal Turkish consumers' (18-65years residing 10 cities, n = 1200) opinions and use of food labels, nutrition, and health claims. The majority of both females and males (64.7%, 68.2%) seldom read food labels. Risk for not paying attention to food labels was increased 1.287-fold when the gender was male. The percentage of reading food labels increases as education and income levels of individuals increase (p<0.05). Expiry dates of foods were the most frequent read item on labels (58.0%). Males mostly read information on label to learn the price of the food (71.0%) while females read it to learn the energy value of food (79.0%). Females had more knowledge on nutrition claims compared to males (p<0.05). The nutrition claims, which were most frequently read by females and males, were trans fat free (23.5%, 21.0%) and low fat/fat free (23.3%, 20.5%). The claim organic was paid most attention on fruit and vegetables (52.0%). The claim low cholesterol contributes to maintenance of cardiovascular-health was the most common health claim read. In summary, Turkish consumer's behaviour of reading labels and nutrition-health claims could change according to some sociodemographic factors and food products.