This study aims to analyze the strengths, weaknesses, opportunities and threats of thermal tourism through the opinions of tourism students. Students getting tourism education is the population of this study. A questionnaire was used as the data collection instrument, and 1135 students in various levels of tourism departments participated in this study. According to the results, students see the existence of a university as the strength and non-existence of an airport as the weakness of Afyonkarahisar. Besides, they think that thermal tourism's being done during the year is the opportunity and construction problems' negative effects on tourism are the threats. (C) 2015 The Authors. Published by Elsevier Ltd.