In the context of international relations, the concept of "hegemony" is used not in the sense of the relationship of powerful state with weaker ones. Rather, it refers to a system of values related to an order that influences the system as a whole, which the states and non-state formations take place. During the early years of the Cold War, Washington, D.C., in order to sustain a world order that would ensure the continued existence of the American system, formed hegemonic agenda. In this hegemonic process, public diplomacy was the most significant means used by the United States to make its dominant position recognized by weaker countries on their own accord. Turkey, in this process, adopted the American hegemony of its own volition, and for the sake of its interests, took side of the United States throughout the Cold War. To this end, Turkey responded positively to the public diplomacy implemented by the United States, sometimes to an exaggerative extent, and endeavored to be better understood in the American public opinion to the best of its ability.