METU JOURNAL OF THE FACULTY OF ARCHITECTURE, cilt.32, sa.2, ss.171-189, 2015 (AHCI)
This study discusses connotative meaning, which is a design input, and how it is understood by architects and laypersons. The study also examines layperson's value judgments and the factors that influence them. Studies of architects and laypersons have mainly attempted to acquire information from laypeople so that architects can use it to estimate their opinions. If architects know how connotative meanings affect laypersons, they can make better design decisions. For all these reasons, the author examined the opinions about connotative meanings between freshmen and seniors in the department of architecture and architects. The author also analyzed whether the architects comprehend the desires and likes of lay people.