The purpose of this study is to determine the preferences of Turkish academicians about the values of the most positive and negative characteristics that they want to see in their children, students, and colleagues. In this study, Bacanli's (2002) 'the most positive' and 'the most negative' adjectives data gathering tool is used to collect the data. The population includes 75.000 academicians from public and private universities. Moreover, the sample, which consists of 3400 academicians, is selected by using systematic sampling. The survey method is used and frequency, percent, and Chi-square are conducted to analyze the data. When the results of the study are considered, the academicians valued that the most positive characteristics of their children is to be "honest," of their students is to be "hard-working," and of their colleagues is to be " open-minded." However, the most negative characteristic of their children is to be a "liar", of their students and colleagues are to be"inconsistent" in their behaviors.