How does corporate social responsibility create customer loyalty? The role of corporate image

Gurlek M., DÜZGÜN E., Uygur S. M.

SOCIAL RESPONSIBILITY JOURNAL, cilt.13, sa.3, ss.409-427, 2017 (ESCI) identifier identifier

  • Yayın Türü: Makale / Tam Makale
  • Cilt numarası: 13 Sayı: 3
  • Basım Tarihi: 2017
  • Doi Numarası: 10.1108/srj-10-2016-0177
  • Dergi Adı: SOCIAL RESPONSIBILITY JOURNAL
  • Derginin Tarandığı İndeksler: Emerging Sources Citation Index (ESCI), Scopus
  • Sayfa Sayıları: ss.409-427
  • Anahtar Kelimeler: Corporate social responsibility, Customer loyalty, Corporate image, Sustainable development, Independent hotels, TOURISM DEVELOPMENT, COMPETITIVE ADVANTAGE, SERVICE QUALITY, PERCEIVED VALUE, MEDIATING ROLE, 5-STAR HOTELS, COMPANY IMAGE, CSR, PERFORMANCE, IMPACT
  • Gazi Üniversitesi Adresli: Evet

Özet

Purpose - This paper aims to investigate whether corporate image has a mediating effect on the influence of corporate social responsibility (CSR) on customer loyalty in independent hotels.