Metaphor Analysis as an Alternative Method for Determining Organizational Culture in Banks


Celik T., Ari G. S.

ESKISEHIR OSMANGAZI UNIVERSITESI IIBF DERGISI-ESKISEHIR OSMANGAZI UNIVERSITY JOURNAL OF ECONOMICS AND ADMINISTRATIVE SCIENCES, cilt.12, sa.1, ss.31-64, 2017 (ESCI İndekslerine Giren Dergi) identifier

  • Cilt numarası: 12 Konu: 1
  • Basım Tarihi: 2017
  • Dergi Adı: ESKISEHIR OSMANGAZI UNIVERSITESI IIBF DERGISI-ESKISEHIR OSMANGAZI UNIVERSITY JOURNAL OF ECONOMICS AND ADMINISTRATIVE SCIENCES
  • Sayfa Sayıları: ss.31-64

Özet

The aim of this study is to perform an analysis of the metaphor as an alternative to the existing analysis of organizational culture. For this aim, a total of 67 employees working in Tokat city Turkey and province branches of the bank aforementioned have been interviewed. Participants having been given a set of open-ended questions in the interview have been asked which metaphors they use for the properties of organizational culture and why they use those metaphors. With the help of metaphor analysis, it has been established that employees, embracing customer-oriented approach, adopt the organizational identity, see the bank as a family and act within the frame of a common goal. As for the negative features to the organizational culture in the bank, it has been found that both rewards and reward standards are insufficient, no mistake can be tolerated, the managers are seen like a ruler and punisher, the employees feel not empowered and there exists strict rules within the bank. At the end of the study that there is a strong culture in the bank and has been demonstrated in the descriptive analysis of organizational culture it can be used as a method of metaphor analysis.