The changing concept of publication in the light of advanced computer technologies, has transformed into electronic publication where e-media tools are being actively used in the areas of processing, storing and distributing information. Fact to humankind's needs of reaching information faster& effective, less design&production costs gave rise to importance of e-publications. Electronic magazines stand out among other forms of e-publications and preferred by wide range of readers due to its high visual content and interactivity. So that design features of an e-magazine such as visual identity, using proper multimedia functions, determining the differences from a printed magazine become significance as much as the magazine's content. This study is focused on graphic and visual design themed e-magazines, their importantance and effects on the development of visual design culture in digital world. (C) 2013 The Authors. Published by Elsevier Ltd.