Personalized Marketing in The Digital Era: Strategies, Challenges, and Future Directions

DURMUŞ ŞENYAPAR H. N.

in: Academic Research and Reviews in Social, Humanities and Administrative Sciences, KARKACIER, Prof. Dr. Osman, Editor, Plantus Publishing, Ankara, pp.319-338, 2023

  • Publication Type: Book Chapter / Chapter Vocational Book
  • Publication Date: 2023
  • Publisher: Plantus Publishing
  • City: Ankara
  • Page Numbers: pp.319-338
  • Editors: KARKACIER, Prof. Dr. Osman, Editor
  • Gazi University Affiliated: Yes